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Are you about to start a career in MLM?

With the numerous companies out there how are you going to decide which one is the best to join? Dont rely in somebody telling you how great his or her company is. Learn the facts for yourself and avoid a lot of heartache, letdown, and stress by joining the right company for the start.

Did you know that 90% of all start-ups fail within their first year in business? That is not just true of MLM companies, but all companies in all industries. Why does this happen? The answer is simple. They lack capital. Their management doesnt have the necessary expertise. Their idea and/or products arent proprietary. Here are the keys to success that a company absolutely must have before you even think about joining.

Key to Success # 1: Financial Backing

Most companies are going to operate in the red for the first year or so. This means that the company must be able to continue operating despite having slow quarters or even a slow first year. This is only possible if they have strong financial support from investors that believe in the company and its products. This is the main cause for start-up companies falling apart. They get so excited about launching a new idea that they dont get the appropriate capital that is required to operate for that first year or so.

Key to Success # 2: Expertise / Management

A company is only as successful as its management. You want the leaders of your company to have experience in the category that your products fall into as well as MLM. If you have a team of experts from the health industry, for example, that have never worked in a Multi-level Marketing business before, then they are jumping feet first into something they know nothing about and that puts you at serious risk. Dont join a company if the leaders and management dont have expertise in each area of business that they will be operating in.

Key to Success # 3: Proprietary

If you want to be number one in any marketplace and stay there, you have to be one of three things. You have to be first, best, or different. To be first, you have to be the first to market a new product or market a new delivery system of an existing product. A new product is self-explanatory, but let me explain what I mean by a new delivery system. A few years ago, a company introduced these little strips that you place on your tongue and they act the same as if you were to use mouthwash that you keep at your home. This was a new delivery system for mouthwash. It was more convenient, portable, and it created a market for itself. This is the type of thing you need your company to have if you want it to be number one in the long run. To be best isnt completely under you or your companys control. That is because being the best is very subjective. People hardly ever agree that one company, in any marketplace, is the best. One way to help become the best is by being first to market or to market a very unique product that nobody else will market. This is what I mean by being different. If you can find a niche that can be your very own, then you will dominate that market by being different. Obviously, companies will try and copy you if you are being successful, but that is ok. In the Network Marketing industry, there has never been a copy company that has surpassed the original in annual sales.

Now that you are aware of these three simple aspects of successful businesses, you want to start looking for a company that has all three. Obviously, there have been companies that have been successful and sustained constant growth for some period of time that didnt have all three aspects. But they all fail in the long run. You should be looking for the start-up companies that have a very good chance at becoming one of the old, big companies. They say that those that get involved within the first 2-3 years of a company make the largest sums of money in MLM. This is why we are always looking for the next up and coming giant. Start by addressing these three keys to success and go from there. Good luck with your search!

MLM is an emerging industry and will continue to grow in the years to come. Unfortunately, there are misconceptions about the industry. Learn more about this emerging giant, as well as how to be successful for any MLM company at http://www.MasterMLMNow.com

Bruce Dyson

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The Dodo, T-Rex, and Aggressive Search Engine Optimization Gone Forever. Heres What You Can Do Now

You can really take a lot of flak from people who dont read and listen carefully to what you say.

Note to reader: Never declare the death of something even if it is a foregone conclusion and 100% true unless you are ready for some grief from the peanut gallery.

Such was the case when we started telling people on webinars and teleconferences that SEO was dead.

SEO? DEAD? My goodness you could hear the cans of whoopass opening up from all the 90-pound geekling search engine optimization firms around the world.

The pocket protector (a geeks gauntlet) had been thrown down.

Context has a lot to do with any bold statement and declaring SEO dead was in a context that explains perfectly what I meant by it.

The web has changed drastically this year. Call it web 2.0 or whatever you wish, but the webscape is a mighty different place than it was a year ago.

Everything has changed from search engines to social networking to publishing platforms (what you actually run your content on).

I guess I should qualify that by saying the web has changed, but most marketers have yet to wake up and smell the coffee.

Back to SEO being dead. The context in which this declaration was made was when we were recently discussing the new results wed gotten from heavy testing and the fact that what used to work for us no longer worked.

One might think bummer, man! Actually it is a blessing in disguise. With the right system for publishing, the right technology, tools and tactics, the web is easier to market on than it ever has been before.

Website owners no longer have to pour through endless forum threads and documentation, expensive courses and training seminars to learn heavy-duty search engine optimization.

It is no longer necessary to do anything more than post and rank, once you have the right tools working for you.

One big reason is that Google and the other engines are switching to become more dynamic and fluid in their rankings. This is evidenced by our own testing and what youve probably seen yourself.

There has been a fluidity to search engine rankings in the last few months unbecoming the slow, lumbering state the engines used to operate in when trying to stay up to date and relevant.

Google is actually living up to its promise to reward webmasters who develop relevant, topical, visitor-useable content. Visitor Optimization, they call it.

It was a leap of faith, but we started publishing solely to please our markets without aggressively optimizing. Just like Google asked us to do. No hardcore late night sessions doing endless keyword research or inflating our keyword densities to cheat the system.

(Weve concluded that trying cheat a multi-billion dollar mega corporation with thousands of geeks programming and watching our every move was a dumb idea.)

Simply putting out content that the market wanted appreciated is all we do now.

Guess what? My sites now enjoy a plethora of top 10 rankings in Google for scores of keyword phrases. Keywords people are actually using to find my site, not just vanity keywords no one searches on.

We are doing this with no aggressive or even moderately aggressive search engine optimization.

We are using a blog platform that performs better than anything else weve used (based on Wordpress). We are using high tech RSS tools to syndicate content. We are using social networking to get links. We are tagging and pinging and using autodiscovery in a new way.

Aside from using common sense SEO strategies like carefully naming our posts, linking within our sites with keyword phrases (as long as it makes sense to do so) and naturally writing about relevant topics, there is nothing remotely like the old SEO we had to do on the old web.

Once people take the same leap of faith we have and start using publishing tools that engines eat up along with posting regular, ORIGINAL, relevant content, they will start to see the same results.

What you need to see this happen for you:

1. You must be blogging on a high-tech platform (At least Wordpress out of the box nothing does better in the engines.)

2. Create multiple tagged RSS feeds based on your top keywords and use autodiscovery in your template to shove content in the face of spiders.

3. Tag, Tag, Tag! And Ping! Ping! Ping!

4. Supplement your original content with relevant syndicated content.

5. Post every single day, even more than once a day, on real topics of interest to your market.

Make these changes and watch the fun begin. Post, rank, and watch those aggressive, sleepless, stressful search engine optimization days fade away in your rearview mirror forever!

Copyright 2006 Tale Chaser Publishing, Inc.

Jack Humphrey has a lot to say about successful marketing and publishing on the web. The gurus subscribe to his blog and you certainly should too if you want to hear more about the new web and how to market on it! http://www.jackhumphrey.com.

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